eBay sellers know the importance of having the best visibility for their listed items. The question is how you optimise these so they are seen by the maximum amount of potential customers. Statistics show a 26% increase in page views with added text such as subtitles.
Here are number of effective changes you can make to optimise your eBay listings.
These are additional fields entered alongside titles and descriptions of an item and simply provide details around the product (styles, colour, size etc.) They can easily boost your conversion rates because by the time customers have landed on your item’s page, they have already entered all the details they need, so the item is relevant.
The best practice for this is to only enter eBay’s own values, not ones that you have created. For example, if eBay states “blue” but you use “aqua” or “medium” instead of “M”, the result won’t show up. Following their guidelines accurately allows items to appear in filtered searches.
More and more buyers using filters to exclude items with characteristics they don't want. eBay's search filters are also used to filter eBay listing results in Google Shopping, so entering them correctly can effectively increase traffic flow.
For variation style listings, the information in the underlying variations will be included and benefit the search rank of the master sku title. This saves you space in your titles to describe the actual item rather than list a series of sizes, colours, lengths, or weights. For this addition you need to pay one listing fee, which covers all variations of an item.
Professional photographs are far more effective than eBay’s generic stock pictures. Pictures that clearly show what you are selling and include as much detail as possible such as colour and condition will always draw customers closer to a sale. eBay have said that a second picture added to the item’s page increases the chance of a sale by 7%, and there's another 3% increase for every image added after that.
Mobile App Specifics
Once item specifics are created, mobile users can see them in in prime position on eBay’s app. eBay for Business suggests that 60% of all eBay sales come into contact with a mobile device at some point in the buying cycle. This makes it even more important to ensure your listing data is up to scratch, as mobile commerce is vital to long term success.
It’s always good to measure the effect of your changes. Did changing an image increase page views? Did altering the subtitle result in improved conversion?
If you're looking to grow your business across eBay and other channels, get in touch for a free consultation today.