Mobile Commerce (m-commerce), as expected, has continued to grow rapidly this year. Surprisingly though, many consumers who use it as a shopping channel still don’t convert through this medium. Mobile is monumental, and getting even bigger. But if retailers don't use this channel, they could be missing out on 6.6 bn a year. This can be accompanied by the scary statistic that not having an optimised mobile site is the equivalent to closing your shop for one day a week, losing sellers 24 hours of business. Having a standalone desktop website just isn’t enough anymore. Retailers need to optimise their mobile store sites to make the mobile process more transactional and functional in 'real-time'.