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Developing Direct Routes to Market

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Dan Hawkins

RECENT POSTS

2016 Round Up

2016 has been a great year for the e-commerce industry. We have seen our customers thriving and our partners growing. Along the way, we have learned many important lessons and we want to thank you for helping us develop further.

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How to source the best products for your business: Tradeshows & Wholesale - Part 3

by Mic Burns (Customer Success Manager at Volo)

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IMRG report – Ecommerce Market Evolution in October 2016

IMRG, the UK’s online retail association, has released a new report which reveals that in October online sales grew by 18.9% compared with the same period in 2015.

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Black Friday – What did we learn?

As you may have read in our blog last week, the ecommerce peak season has undertaken a change over the last few years. Retailers are starting to create deals much earlier than usual, some starting as early as the beginning of November. This year we’ve seen Amazon start their Black Friday Sale a week early with other retailers following suit. This makes us question what the future will look like for Black Friday, now that the event lasts more than two weeks in some cases.

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What has eBay got in store for sellers with the new eBay Seller Hub?

eBay’s seller hub has been around in the US for some time, but now the marketplace has decided to bring it to the UK. eBay says the Seller Hub will make it easier for sellers to list, sell and track their sales, all under one service. Sounds great? Right now, there isn’t a date for the role out, but what does the new service mean for UK sellers?

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Instagram and the new social selling

You may have noticed in the last few years that shopping online has undergone a dramatic change. There has been a shift in buying products from online stores, to buying directly through social media.

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Infographic: 10 years on board with Volo

There have been many defining moments in the last 10 years that we can feel proud of. Here, we celebrate our most impressive milestones from each year. Happy Birthday to us!

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M-retail is sky-rocketing - are you ready for it?

According to a recent report released by IMRG, the UK’s online retail association, in October 2016 mobile-retail (smartphones and tablet) sales recorded a 31.3% year-on-year (YoY) growth. Since the beginning of the year, sales reported via smartphones grew by 80.6% while those via tablets increased by 9.8%.

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How to source the best products for your business: Some useful tools- Part 2

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Managing Black Friday, or how to make the most of your November sales in two days

Our latest report on peak season (analysing data from 2013-15 in the month leading up to Black Friday weekend) has revealed a lot of valuable market intelligence. For example, one Volo customer made 28% of their sales in just two days (Black Friday & Cyber Monday). Consumers are also extending their online shopping sprees later into the evening with 8pm being the peak hour on Cyber Monday.

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How to keep your returns in check

Managing returns effectively is vital when competing in the multichannel marketplace. According to a survey conducted for Radio 4’s You and Yours programme, 63% of online shoppers had returned an item of women’s clothing, and with the bedroom increasingly being regarded as the new ‘fitting room’, this figure is set to rise.

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The ‘decision devices’: the rise of m-commerce and importance of optimising your site for conversion

Mobile Commerce (m-commerce), as expected, has continued to grow rapidly this year. Surprisingly though, many consumers who use it as a shopping channel still don’t convert through this medium. Mobile is monumental, and getting even bigger. But if retailers don't use this channel, they could be missing out on 6.6 bn a year. This can be accompanied by the scary statistic that not having an optimised mobile site is the equivalent to closing your shop for one day a week, losing sellers 24 hours of business. Having a standalone desktop website just isn’t enough anymore. Retailers need to optimise their mobile store sites to make the mobile process more transactional and functional in 'real-time'.

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Our current ecommerce climate: A quick view

The latest data shows that ecommerce has caused a 5 year low in bricks and mortar store openings and is "severely impacting profitability". Of course, this does not cause a problem if you are selling online. According to IMRG, 129bn has been spent online this year (11% up from the 2015), suggesting that the showing the ecommerce industry is showing no signs of slowing down. The fact that more and more physical stores are closing begs the question, should more retailers be considering selling via multiple channels?

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Could Singles Day be the New Black Friday for the West?

Singles Day (11th November) was initiated in 1993 in China by students celebrating their ‘single’ status. Since then, it has become a huge commercial opportunity for ecommerce merchants and retailers all over the world.

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How to source the best products for your business -Part 1

 

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