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Developing Direct Routes to Market

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Ethan Morgan

RECENT POSTS

ThredUp - Thrifting Comes to eCommerce

Despite the fashion industry’s enthusiastic adoption of ecommerce, many customers still prefer the familiarity of a store environment.

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Flight Engineering: Maturing the Model of SaaS in 2017

Flight Engineering is a series about developing and shaping the Volo platform to serve our customers' needs. This week, Solution Architect Alaric Snell-Pym explores the SaaS model, and explains how we've improved it to assess our own design decisions.

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eCommerce Roundup: 30th June 2017

In perhaps the busiest roundup since we started publishing them, June saw a flurry of activity as the industry reacted to Amazon's bold move into grocery, the announcement of another Prime Day, eBay Connect revealing a bold vision for the future of the marketplace, and Nike took control of third party resale.

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Flight Engineering: Building a Channel Ecosystem

Welcome to our first instalment of the Flight Engineering series on the Volo blog. We'll be exploring the technical innovations and solutions Volo uses to create a powerful multichannel management platform, with lead Solution Architect Alaric Snell-Pym.

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5 Ways to Prepare for Amazon Prime Day

Earlier we covered exactly why third-party sellers on Amazon should be gearing up for Prime Day – the opportunity is huge. Check out our infographic and blog here.

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Amazon Prime Day & You – Why 3rd Party Sellers Should Care

“How important is Prime Day for sellers? At No1Brands4You, we put through the Volo platform 10 times the amount of any other day on Amazon in 2016 so far.”

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eCommerce Roundup: June 2nd 2017

Every two weeks, we bring you the most important ecommerce industry news from the fortnight. This week we talk eBay deadlines, Amazon patents and Walmart embracing ecommerce at every level.

Amazon hopes to dominate yet another market: furniture – LA Times

We reported previously that Amazon typically waits until online sales represent around 20% of a category’s value before really pushing itself into the area. eCommerce furniture sales are currently only 15% of the market, but it’s “one of the fastest-growing retail categories… at Amazon” according to Veenu Taneja, Amazon’s furniture general manager.

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Perfect eBay Titles: Tips, Tricks, and Balance

There’s no doubt that titles are the most vital part of listing data. While item specifics increase search reach, images improve conversion and price puts you ahead of the competition, buyers first find you through your title.

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What do the Top 500 UK retailers excel at?

InternetRetailing has recently published its annual Top 500 UK Retailers – companies currently leading the multichannel ecommerce sector in best practices, successful retail strategies and emerging market trends.

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Six tips for driving traffic to your online store

Are your Amazon and eBay sales going through the roof but your website sales lagging behind? Your website isn’t going to bring in sales on its own, so you need to invest in marketing and importantly, driving traffic to your site. Here’s how you can make your website fit for purpose...

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