While it’s not been fully rolled out and this seems likely to be a test rather than conclusive final structure, eBay’s implementation of a Buy Box on product pages is significant for the marketplace.
It’s no secret that eBay is pushing towards better data structure, what is interesting is the implication that sellers will be listing against a product with a buy box – a structure very reminiscent of both Amazon and Walmart marketplaces.
It’s fair to say that this news has been coming for some time, as Amazon hinted at and dabbled in private label fashion. Now it’s become a reality with the launch of Find - only in Europe, for the time being.
The success or failure of this label will be a marker for consumer’s willingness to forego the kind of differentiated brand “experience” that so many high street retailers and brands insist is crucial to fashion selling.
If customers decide they don’t care about the extras and the experience as long as the convenience and product are right, it might just be a wake-up call to retail executives.
The EU-only launch makes sense from this perspective. Amazon has been unusually slow and cautious with this rollout, and before jumping into its home market with both feet, Find is being tested in less critical but still familiar environments.
It was what many forecast, as the news of Amazon’s acquisition of Whole Foods broke; and now it’s beginning for real. Two-hour Prime Now urban delivery based out of Whole Foods stores as mini fulfilment centres is coming to Canada.
In the UK, the dominant retail force of decades past is about to be surpassed by one of the new breed of retailers. Asos’ compelling offering of a wide variety of retail fashion brands plus generous delivery and return options has propelled it to the top of the fashion etail game in the UK.
We began with eBay mimicking Amazon’s Buy Box, we end with eBay picking up a great feature from Amazon. The ability for customers to ask questions for previous buyers to answer should increase conversion across the board for businesses trading on eBay.
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