Unsurprisingly, Amazon continues to grow Prime Day, its personal retail holiday built on offering exclusive deals to its loyal Prime subscribers. Once again, as in 2016, Prime Day has overtaken previous peaks to become the largest Amazon sales day ever.
53 million Americans made purchases on the day, but traffic to eBay, Macy's and Walmart also jumped on the day. What's more interesting for us is the impact it has on third party businesses selling on Amazon Marketplace - our data suggests that those who sell Electronics and Tech goods benefited the most with a 50% increase in revenue.
In the US, Walmart are already running a number of pick-up options for online orders - none of them exactly mimic fast food drive-through collection just yet. It seems like a no-brainer though, enabling the convenience of online shopping without the hassle of parking, navigating the store and inevitable queues etc.
Will we soon see these springing up in the UK? Players like Doddle and Amazon Lockers have been innovating in the space, but whether drive-through collection will really take off remains to be seen.
eBay’s freshly announced Price Match Guarantee brings the fight on price to Amazon, Walmart and others as part of the brand renewal program the marketplace is currently running.
While it has some limitations (only items in the eBay Deals selection qualify, and it won’t match against 3rd party sellers on other marketplaces, only Walmart/Amazon/Jet first-party offerings), it’s a welcome move for both customers and the retailers participating in eBay Deals offers.
Popular image hosting service Photobucket recently published a document of changes to its terms and policies. Deep in the doc, a new policy preventing image linking to third party sites was mentioned – the annual fee to re-enable this functionality is $399.
When the policy came into effect, sellers using Photobucket for their marketplace listings across eBay, Etsy, Amazon et al soon found they had entire product image catalogues which were no longer displaying. Unsurprisingly many felt they hadn’t had adequate warning, resulting in a storm of backlash.
Voice search isn’t yet a huge path to purchase. But if, or perhaps when, it becomes the next generation of user interface, Amazon has already made sure it holds the advantage.
Perhaps unsurprisingly, Echo users are almost always offered an “Amazon’s Choice” product in the two options it typically surfaces to users looking for products to purchase. That doesn’t have to be an Amazon own brand, but it does give Amazon a huge level of control over potentially hugely valuable search result real estate.
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