Social shopping has gained a lot of traction in recent years and Pinterest, Google and Facebook are quickly becoming marketplaces in their own right.
However, before becoming a significant revenue avenue for big retailers, each platform needs to be able to cater for a large number of transactions from a very wide audience.
Nevertheless, this doesn’t mean brands and retailers cannot use these channels to improve SEO, engage prospects and increase product visibility. At the same time social platforms are great for getting direct feedback from customers which enables retailers to better understand shoppers’ needs and preferences.
Take Pinterest, for example. There are over 176 million registered accounts and 66% of content that users pin comes from brand websites. As there are over 146 million fashion brands on Pinterest, it’s easy to see why this platform offers great opportunities for promoting your products and attracting new customers.
In this article, you'll learn how to use Pinterest to grow your ecommerce business.
So, how can a savvy online retailer best use this social channel to grow its sales and customer base?
1. Start by creating a Pinterest Business page.
This will add credibility to your profile and make you eligible for additional features that individual profiles don’t have.
2. Enable Rich Pins for better engagement
These pins contain extra information from your store's website. There are six types of Rich Pins: app, movie, recipe, article, product and place.
3. Attract and engage your followers.
Shortlist other more active Pinterest accounts that are pinning similar products to yours and then engage with their followers. Also, whenever someone RePins or Likes your images, send them a thank you message.
Contests (with unique formats such as ‘pin it to win it’) can prove to be very successful - this could be a good strategy to increase engagement with your community.
4. Share relevant content.
Don’t only share your product. Try to pin images that complement your products or would be relevant for your audience. This adds variety to your account and builds relationships with your customers.
5. Organise your Boards and Pins.
To make it easy for your followers to explore different products, organise your images in different boards. Your followers can quickly find what they’re interested in and it will make you look more professional.
6. Use large, high quality photos.
Pinterest is a visual social network so make sure that you’re using the best photos available that put your products in the best light.
7. Pin at the right time.
Pinterest says the best hours are 2-4 pm and 8-11 pm, but it varies from one region to another. Monitor when your followers are most engaged and adapt to their schedule.
If used correctly, Pinterest can play a significant role in your social commerce strategy and help you build a strong brand image. With these tips in mind you should be able to successfully integrate Pinterest in your wider marketing strategy and grow your ecommerce business.
If you want to learn more about marketing for your ecommerce business, check out our free presentation on web marketing.