We're excited to announce that we'll be exhibiting at the Internet Retailing Expo (IRX) throughout the event, on the 5th and 6th of April. It's being held in Hall 9 at the NEC in Birmingham.
IRX offers two days packed with relevant workshops, keynotes and exhibitions. With over 5,000 people attending, it’s a great chance for you to build your network, as well as learn from experts and other online sellers.
Volo are the multichannel ecommerce specialists, helping ecommerce retailers see their business fly online. By automating process, advising customers on best practice and giving them straightforward access to the world’s most powerful ecommerce platforms and marketplaces, businesses transform as well as grow with Volo.
At Volo we believe in the power of marketplaces as a selling channel because they are the shopping malls of our age. If your business is not present, habitual marketplace customers won’t be buying from you.
Loyalty is increasingly moving towards marketplaces rather than brands. Customers care about the combination of wide product range, convenience and consistency of experience, and perhaps not necessarily the name on the label.
For retailers and brands, this means two things if they’re not establishing a presence on marketplaces: firstly, they will lose sales to savvy competitors embracing the omnichannel reality of customer behaviour. Secondly, they lose control of their own brand on high-traffic channels.
Brand names will be in demand on these channels regardless of an official presence – so you shouldn’t let your sales and brand reputation be solely in the hands of the third party players on marketplaces.
In essence, one way or another it makes sense for brands to retake control and maximise the opportunity.
Talk to us at IRX
At Volo, we're not interested in selling to as many businesses as possible. We want to understand your business, so that we can help you grow. Visit us at stand C71 to get a feel for our discovery process, and see what we can help you with.
Our solution is a blend of end-to-end ecommerce automation technology and expert ecommerce guidance from a dedicated customer success manager. If your business could benefit from a free consultation on your multichannel strategy, it would be great to see you at IRX.