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XS Stock – 10 years of ecommerce with Volo

XS Stock & Volo

XS Stock is a family run business based in Irvine, Scotland. Established in 1994, the retailer provides a wide range of products from DIY to toys and fancy dress to customers all over the world. Initially starting out as a brick and mortar store, in 2005 the owners realised there was a gap in the market and decided to expand the business online as well.
After carefully assessing the market, XS Stock’s ecommerce Manager Mark Gregory decided to embark on this new journey with the help of Volo (at that time eSellerPro).

“Early on we knew that offering a wider range of products on as many marketplaces as possible was key to our success. But the complexity of managing multiple channels proved a significant pain point for us as we had over 10,000 items and 35,000 listings. It was too time-consuming to list everywhere and manage our inventory ourselves and was too prone to error. We needed a strong platform that would manage our listings and stock on all channels, accounts and marketplaces while keeping the whole process as accurate and efficient as possible,” explains Mark.

Since then XS Stock has registered a 25% yearly growth, runs 13 eBay accounts, 11 websites and is active on Amazon UK, France, Germany, Italy and Spain. It also manages a 25,000 square-foot warehouse and employs 21 core staff.
“One of the things we appreciated about Volo was its willingness to adapt the platform to our specific needs and deliver bespoke services that helped us grow at a fast pace. In this way we were able to offer a high-quality experience to our clients and deploy a fully integrated and automated paperless process, which of course saved us a lot of time and money.

Another great aspect of our collaboration is the support team which efficiently deals with our issues and answers questions with speed. Time is a critical resource in ecommerce and Volo helps us focus our time on developing the business instead of dealing with cumbersome details,” says Mark.

The ecommerce industry

When it comes to the evolution of the ecommerce industry in the past decade, Mark Gregory believes customer expectations are much higher and to succeed in this competitive arena, retailers must understand that the customer experience is now paramount.

“Regardless if your business has ‘gizmos’ on Amazon, a website or eBay, if they don’t satisfy the customer’s needs, they won’t be on the market for long. In order to be competitive an etailer must be efficient, fast and profitable. To achieve this while handling thousands of products and clients, a successful ecommerce retailer must have a strong platform that automates processes and stock and provides accurate reports,” explains Mark.

Looking into the future

As for the next decade working with Volo, XS Stock plans to further expand its business in the US, Germany, France and Italy.

“At the moment the market is slightly slower and a little challenging, but that is natural considering the political and economic context we find ourselves in. However, in the near future I expect to see the ecommerce sector developing further as an increasing number of people choose shopping online over trudging around stores, preferring to spend their free time with their family and friends.

“Also it would be very interesting to see how the market shifts once Alibaba joins the European marketplace and increases the competition for Amazon and eBay. Sellers would definitely welcome such an initiative as it would offer us new opportunities to sell our products on more marketplaces and reposition our business,” adds Mark.

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