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Developing Direct Routes to Market


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Purchasing - Part 1: Purchasing in ecommerce

When it comes to managing your costs, is there anything more important than the purchasing price you pay for your products? The majority of companies in multi channel ecommerce businesses are buying products from suppliers which they then sell on to their customers.  They’re not manufacturing them. In many cases then, the price you pay for an item – which you need to sell on at a considerable margin in order to make money at the end of the day – is your single most substantial cost. The other costs that turn your gross margin into net margin pale by comparison.

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Promotions - Part 3: How Volo Customers Got Great at Promotions

How have Volo customers got great at promotions?

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Promotions - Part 2: Getting Great at Promotions in ecommerce

In our last post we talked about the potential of getting great at promotions. You’re responsible for managing your own promotions in your physical store and your website presences, but there are other channels for you to consider for placing offers. As you might imagine, the giant multi channel marketplaces like Amazon and eBay are very well versed in the power to harness good deals. Daily Deals, Amazon and eBay Promotions Manager are all geared to help sellers move more products on each specific marketplace.

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Promotions - Part 1: Working on Promotions in ecommerce

Promotions have been a key device for encouraging additional sales over the decades, so how can multi channel ecommerce retailers in this ultra-competitive ecommerce marketplace use them to achieve their target levels of growth?

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Inventory & Stock Control - Part 3: How Volo Customers Got Great at Inventory & Stock Control

When you always have accurate stock levels and stock information, you increase your efficiency. In our previous post, Volo helps companies reduce costs through streamlined inventory processes and reliable supplier feeds. In this post, Volo customers who have benefitted from a focus on inventory & stock control provide some commentary on why it’s important.

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Inventory & Stock Control - Part 2: Getting Great at Inventory and Stock Control

In our last post we explored the challenges of inventory and stock control and the role it plays in your overall efficiency. Our role at Volo is to provide you with the systems and advice you need to increase your effectiveness in this important area. Over the years, together with our customers we’ve accumulated a range of best practices on the subject, covering listing, data, stock levels and pricing. It’s very hard to address any of these areas if you don’t have the right information on which you base your decisions. This post outlines the Volo approach to getting visibility into your stock movements.

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Inventory and Stock Control - Part 1: Working on Inventory & Stock Control in ecommerce

What are the weapons at your disposal to increase your revenues? Assuming you have the best possible ecommerce listings, prices and shipping terms for your items, you could increase the breadth of inventory on offer. You can do this by buying more inventory or using the inventory of a drop-shipper to increase your range. You could also make the inventory you have, virtual or otherwise, available in more places. It’s the same when talking about stock control. The difference is that it’s being offered by more marketplaces and being seen by more potential buyers.

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Inventory Breadth - Part 3: How Volo Customers Got Great at Inventory Breadth

When you get great at inventory breadth, you can grow your revenues more effectively. Volo helps companies grow their sales and average order values. We do this through intelligent supplier sourcing and automating inventory management processes. We've previously spoken about how to get great at inventory breadth. In this post, some of our customers touch on the benefits of getting great inventory breadth.

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How to prepare your retail business for Christmas 2015

by Rosy Barraclough, Netmatter

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Inventory Breadth - Part 2: How to get great at Inventory Breadth

Volo has been providing technology and expertise in multi channel ecommerce for 9 years now. Over time we’ve accumulated a lot of software functionality and industry best practice in all the key areas, including inventory breadth. When it comes to sourcing, we advise you to deliberately set regular time aside to source new suppliers. When you’re running an ecommerce business, it’s easy to get sucked into the daily operations. Devoting time to find good, innovative products at great prices is crucial for sales growth and profitability.

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