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Developing Direct Routes to Market


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Inventory Breadth - Part 1: Working on Inventory Breadth for Ecommerce Growth

Being able to increase your inventory breadth successfully means being able to command a breadth of different skills, both quality- and quantity-related.

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Channel Coverage - Part 3: How Volo Customers Became Great at Channel Coverage

When your channel coverage is great, you can build your ecommerce business quickly and spread your risk across the different places where you sell. Volo's multichannel ecommerce software helps companies grow their sales sustainably through leveraging the right ecommerce channels and maximising stock availability.

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Channel Coverage - Part 2: Getting Great at Channel Coverage in ecommerce

In our most recent post we talked about the challenges of getting your ecommerce channel coverage right. For many Volo customers, the addition of a second channel proves too much for the company to rely on the mainly manual processes that have served them well so far. The opportunities of selling stock on a second channel far outweigh the costs of enlisting some outside expertise in the form of technology and know-how. Companies find that trying to save money by taking a DIY approach means they can’t grow their sales and profits as quickly and steadily as they would like.

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Channel Coverage - Part 1: Working on Channel Coverage for Ecommerce Growth

What preoccupies you the most in your ecommerce business? On a day-to-day basis the two things at the top of your list might be getting the orders out and keeping your customers happy. Or maybe it’s a case of getting the orders in and keeping your suppliers happy! But when you get a chance to step back from the business for a few moments, perhaps you start to think about your business as a whole, what you want to do with it next quarter and where you want to be with it this time next year. Is it time to start thinking about channel coverage.

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Listing Quality - Part 3: How Volo Customers Became Great at Listing Quality

When you get great at listing quality, you can grow your business more effectively. Volo helps companies grow their sales through high quality data and the swift, efficient listing of items. Our last post spoke about best practices for getting great at Listing Quality. In this third post on the Listing Quality lever you can pull for ecommerce growth, we’ve assembled a range of Volo customers across categories. We then asked them for their view on this important lever for ecommerce growth.

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Listing Quality - Part 2: Getting Great at Listing Quality in eCommerce

In our second post in this series on getting great at listing quality, we focus on images, mobile and search rankings.

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Listing Quality - Part 1: You are what you list: Listing Quality in eCommerce

You are what you list. It’s as breathtakingly simple as that. For your customers to engage in a transaction with you and buy one or more of your products, they have to see them. In order to see them, they have to be able to find them. In order for your customers to find them, your listing quality has to be great.

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Maximize Your Sales this Black Friday

It’s early November and you hear a Christmas carol blasting from the speakers in Starbucks. You’ve barely finished carving pumpkins and choosing your Halloween costume and already the lights are going up on Oxford Street. The days are getting shorter, and the weather is getting colder. The Holiday Season has officially begun--are you ready for it? Every year the holiday shopping season seems to start earlier and earlier. These days it  all kicks off with Black Friday, the iconic U.S. shopping holiday which recently hopped the pond to much fanfare.

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From Our House to Yours – Fulfilment & Dispatch in eCommerce

If you’re in the ecommerce business, your focus is on sales growth, profitability and building your bank of satisfied and repeat customers. Say you've ordered in various products and they’re in your warehouse, or maybe you have your drop-ship partner on standby. An order comes in for one or more items. Your job now is to get the order from your house, to your customer’s house, as efficiently as possible.

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Categories, GTINs and Fitment changes announced in UK Seller Release

eBay (as part of their eBay seller release) are making some changes to help make the platform more consistent across the globe. The changes, which were announced in the eBay UK Seller Release include: Category Changes, GTINs and Fitment changes.

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