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Developing Direct Routes to Market


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7 Vital Social Media Marketing Tips for Merchants

Social media marketing can be a confusing world for business-minded entrepreneurs who are better at real-world conversations. However, social can really help your merchant ecommerce business thrive. It drives website traffic, increases brand awareness and gives you a means of shaping an identity.

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How Can Fashion Retailers Differentiate Against Competition?

In recent years, the online fashion sector has seen rapid growth. An increasing number of customers are now happy to buy clothes and accessories online without touching or trying items first. This has been enabled by fast, free delivery.

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Merchant Survey: How Do Amazon and eBay Fare?

According to a survey released by EcommerceBytes, the best marketplaces in the US are Amazon, Bonanza, Craigslist, eBay, Etsy and Ruby Lane.

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Ten Pay-Per-Click (PPC) Strategies to Grow Your Audience

Our partners at Searchstar are a PPC and digital media agency based in Bath. They're one of the leading independent agencies in the country, and work with clients large and small across sectors.

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Website Best Practice, Part 6: Architecture and Design

Information architecture is all about two things: your business, and the user.

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The Future of Retail Lies with Omni-Channel

There have been many discussions about brick and mortar stores versus online commerce, pros and cons for each sales channel and what each sector should do to overtake the other.

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eCommerce Round-up: February 9th 2017

Welcome back once again for our third ecommerce roundup of 2017, this week featuring an array of news including a bunch of fulfilment-based stories, a sprinkle of peak period information, and more than a hint of general marketplace updates. We're bringing the most important news to ecommerce retailers, suppliers and workers.

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Web Best Practice, Part 5: Search Engine Optimisation (SEO)

So far, our Web Best Practice series has taken you through designing a great site for mobile, tablet and desktop users, making sure their experience is consistent and useful, tuning up your order process with a smart order confirmation page, and writing the best copy about your product. Now it's time to draw in the audience by adopting the Best Practices for Search Engine Optimisation (SEO).

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The Biggest Trends for Online Retail in 2016

According to the latest report released by IMRG, online retailers saw sales grow by 11.3% in December 2016 compared with the same period of the previous year.

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Website Best Practice, Part 4: Writing Content

We touched on the topic of creating content last week in our order confirmation page blog. Sometimes, customers may want to know more about a product than its on-site description can give them. Writing about your products in other media can help to increase sales, as you appeal indirectly to the customer.

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