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Developing Direct Routes to Market

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The D2C Adventure – How Brands Benefit By Exploring Multichannel

Brands are increasingly employing a direct-to-consumer (D2C) strategy, if a recent report by InternetRetailing – Brand Index 2017: Direct-selling brands in Europe – is anything to go by. Approaches to D2C selling vary widely however, and for brands who are not experienced in the area and have traditionally been a supplier to retail chains, it can seem a mountain to climb.

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The Great mCommerce Challenge

The rise of mobile devices as shopping tools has posed a thorny problem for retailers of all stripes. It’s one of the top three concerns for more than half of retailers in North America in 2017, and it is related to that other beloved topic of industry column inches – millennials/Generation Z.

This is because the biggest users of mobile devices to shop are the millennial generation. However, how does this tie into their perception of brands and larger retailers? 

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