<img height="1" width="1" src="https://www.facebook.com/tr?id=1269148126497016&amp;ev=PageView &amp;noscript=1">

Developing Direct Routes to Market

JOIN OUR NEWSLETTER

for monthly articles delivered to your inbox

Posts filed under:
DIRECT-TO-CONSUMER
BLOG HOME

Case Study: Nike's Direct-to-Consumer Play

Nike has been investing heavily in in its direct-to-consumer sales – they’re now worth 29.6% of overall revenue or just over $9 billion in 2017, per Nike’s FY17 financials. That percentage has grown from just 16% in 2011. In this article, we'll be looking at what Nike's direct-to-consumer project looks like and what it means for other apparel brands. 

Read More

Growing Revenue Directly: How Brands Can Win Online

In a challenging consumer goods market where offline retailers are struggling, brands are looking to new revenue sources. Primarily, this takes the form of direct sales through digital channels. Today we’ll cover why and how direct-to-consumer channels offer increased margins, as well as looking at the opportunities they open up in terms of new markets, customer lifetime value, and product development.

Read More

3 Ways Brands & Manufacturers Protect Brand Value Online

The intellectual property to create your specific products is arguably the most crucial thing any brand or manufacturer owns. That brand is the key to differentiation and escaping commoditisation – the race to the bottom, for goods that consumers feel are essentially the same as each other. Branding and emphasis on product elevate a business beyond the price-warfare tier of retail.

Read More

Amazon & Brands: Enemy or Opportunity?

Amazon can seem like a total contradiction to brands. On the one hand, it is a dominant online force receiving 40% of online retail spend in both the UK and the US markets. On the other, there are stories of brands feeling controlled by or beholden to Amazon. So, is Amazon an opportunity or an enemy?

Read More

How to manage product data for B2C success

Increasing direct-to-consumer or B2C sales is a key goal for most consumer goods manufacturers, but many are unsure where to begin. In this series, we’ll be explaining the basic elements that underpin a successful direct-to-consumer project.

Read More

How manufacturers are doubling their margins (and winning new business at the same time)

For wholesale-only manufacturers, margin growth is a challenge. Distribution and retail partners push hard to get low buying rates, as they are in turn pressured by shrinking retail margins and lower footfalls in physical stores. 

Read More

The 4 Essentials for Getting Direct-to-Consumer eCommerce Right

First and foremost, manufacturers seriously beginning to establish a direct sales channel should have a clear idea of the opportunity and a plan backed by data. (For more info on either of those points, click through to our run-down on each.)

Read More

3 Key Questions to Ask When Planning a Direct-to-Consumer Sales Channel

More and more manufacturers across the consumer goods space are establishing DTC footholds through ecommerce. (If you’re interested in an overview of the direct-to-consumer phenomenon, check out our guide here.)

Read More