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Developing Direct Routes to Market

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Case Study: Nike's Direct-to-Consumer Play

Nike has been investing heavily in in its direct-to-consumer sales – they’re now worth 29.6% of overall revenue or just over $9 billion in 2017, per Nike’s FY17 financials. That percentage has grown from just 16% in 2011. In this article, we'll be looking at what Nike's direct-to-consumer project looks like and what it means for other apparel brands. 

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ThredUp - Thrifting Comes to eCommerce

Despite the fashion industry’s enthusiastic adoption of ecommerce, many customers still prefer the familiarity of a store environment.

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How Customer Reviews are Critical for Fashion Online Retailing

Online fashion retailing is one of the most successful ecommerce sectors. According to IMRG, in 2016 the clothing sector reported 18% YoY growth. This compares to an increase of 10.7% in 2015 and 12.8% in 2014.

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Where next for online apparel retailers?

A recent report revealed that in 2016 Amazon was the preferred apparel retailer for millennials in the US.

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