<img height="1" width="1" src="https://www.facebook.com/tr?id=1269148126497016&amp;ev=PageView &amp;noscript=1">

Developing Direct Routes to Market

JOIN OUR NEWSLETTER

for monthly articles delivered to your inbox

Posts filed under:
SOCIAL
BLOG HOME

Top 5 Hottest Business Trends for Apparel Brands in 2018

Staying on trend is essential for apparel brands’ survival – but to do that they’ve got to have their business infrastructure and strategy on point. These are the top 5 trends of 2018 for apparel brands, manufacturers and retailers when it comes to their business priorities.

Read More

Find Out How This Established UK Apparel Brand is Using Multichannel to Outperform the Market

Apparel makers are struggling to stand out from the crowd in a saturated and noisy apparel market, but the latest results from one UK brand have shown that it’s still totally possible to achieve impressive growth after over three decades in business and with sales in 157 countries. Superdry was founded back in 1985 but has embraced the realities of shopping in 2018 with open arms, leading it to post an impressive 25.8% growth in ecommerce revenues in the last year alone.

Read More

How to Make Friends & Sell to People – Brands on Social Media

Shopping has changed. Just as malls and shopping centres rose to prominence as social spaces in the 80s and 90s, so social media has become a central part of how we find and purchase products. Brands have always needed to be available in some way where people are spending their time, whether through branded content, advertising or products available for sale.

Read More

Case Study: Nike's Direct-to-Consumer Play

Nike has been investing heavily in in its direct-to-consumer sales – they’re now worth 29.6% of overall revenue or just over $9 billion in 2017, per Nike’s FY17 financials. That percentage has grown from just 16% in 2011. In this article, we'll be looking at what Nike's direct-to-consumer project looks like and what it means for other apparel brands. 

Read More

Brands and Retailers - Get the Most out of Pinterest

Social shopping has gained a lot of traction in recent years and Pinterest, Google and Facebook are quickly becoming marketplaces in their own right.

Read More

7 Vital Social Media Marketing Tips for Merchants

Social media marketing can be a confusing world for business-minded entrepreneurs who are better at real-world conversations. However, social can really help your merchant ecommerce business thrive. It drives website traffic, increases brand awareness and gives you a means of shaping an identity.

Read More