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Developing Direct Routes to Market

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Case Study: Nike's Direct-to-Consumer Play

Nike has been investing heavily in in its direct-to-consumer sales – they’re now worth 29.6% of overall revenue or just over $9 billion in 2017, per Nike’s FY17 financials. That percentage has grown from just 16% in 2011. In this article, we'll be looking at what Nike's direct-to-consumer project looks like and what it means for other apparel brands. 

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Brands and Retailers - Get the Most out of Pinterest

Social shopping has gained a lot of traction in recent years and Pinterest, Google and Facebook are quickly becoming marketplaces in their own right.

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7 Vital Social Media Marketing Tips for Merchants

Social media marketing can be a confusing world for business-minded entrepreneurs who are better at real-world conversations. However, social can really help your merchant ecommerce business thrive. It drives website traffic, increases brand awareness and gives you a means of shaping an identity.

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