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Developing Direct Routes to Market


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Walmart Marketplace: The Buyer's Journey

Walmart.com spent 2016 turning around its ecommerce fortunes. It acquired Jet.com, greatly increased the range of products on offer and started ramping up the number of sellers on the marketplace. But what’s it like for buyers to find you on the Walmart marketplace?

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How to get onto Walmart Marketplace

If you’ve been looking through the stats, the commentary, the facts and the figures about Walmart Marketplace and licking your lips with anticipation, then there’s just one massive question to cover.

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Thinking about Walmart Marketplace? Ask these 3 questions.

In a previous post we explored the Walmart opportunity. It sounds great, but what are the key points to consider?

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Infographic: The Walmart Marketplace Opportunity

You've heard of Walmart's new marketplace, and you've heard that the gigantic retailer is looking to grow its inventory offering to compete with eBay and Amazon. 

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"Should I Sell on Walmart?"

eCommerce businesses are asking themselves this question across the US. So what makes Walmart such an intriguing prospect for sellers?

A quick history lesson. Retailing giant Walmart was founded and is still majority-owned by the Walton family in 1962. From its origin in Arkansas, in 2016 the business turned over almost half a trillion dollars. It also owns, among others, the UK supermarket chain Asda and the up and coming Jet marketplace.

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