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Developing Direct Routes to Market


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Business Intelligence? More like Business Sanity.

Einstein defined insanity as repeating the same action and expecting different results. Most business owners and ecommerce decision makers definitely aren’t insane, yet many admit to going through the motions and making the same decisions about their business again and again.

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Why you should make reporting for your business a habit

We’d all like better visibility on how many of our products sell and where. We say, if you can’t measure your business, you can’t manage it. To get this right, you need to work out some key indicators of performance.

You need to select the right amount of data points. Not too little, not too much, just the right amount to reduce your costs and improve efficiency and growth. Good reporting and analysis gives you visibility to make this happen, but what are the 4 things you can do to make this happen?

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