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Developing Direct Routes to Market

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Find Out How This Established UK Apparel Brand is Using Multichannel to Outperform the Market

Apparel makers are struggling to stand out from the crowd in a saturated and noisy apparel market, but the latest results from one UK brand have shown that it’s still totally possible to achieve impressive growth after over three decades in business and with sales in 157 countries. Superdry was founded back in 1985 but has embraced the realities of shopping in 2018 with open arms, leading it to post an impressive 25.8% growth in ecommerce revenues in the last year alone.

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Case Study: Nike's Direct-to-Consumer Play

Nike has been investing heavily in in its direct-to-consumer sales – they’re now worth 29.6% of overall revenue or just over $9 billion in 2017, per Nike’s FY17 financials. That percentage has grown from just 16% in 2011. In this article, we'll be looking at what Nike's direct-to-consumer project looks like and what it means for other apparel brands. 

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ThredUp - Thrifting Comes to eCommerce

Despite the fashion industry’s enthusiastic adoption of ecommerce, many customers still prefer the familiarity of a store environment.

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How Customer Reviews are Critical for Fashion Online Retailing

Online fashion retailing is one of the most successful ecommerce sectors. According to IMRG, in 2016 the clothing sector reported 18% YoY growth. This compares to an increase of 10.7% in 2015 and 12.8% in 2014.

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Where next for online apparel retailers?

A recent report revealed that in 2016 Amazon was the preferred apparel retailer for millennials in the US.

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