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Developing Direct Routes to Market

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Experience is Everything in Retail - But What Does That Mean Online?

Creating a unique and powerful customer experience is one of the top strategic priorities for fashion and apparel brands, but it shouldn’t be limited to flashy instore concepts or beautiful branding (not that there’s anything wrong with either).

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These 4 Brands Are Essential to Understanding Direct-to-Consumer Retail

In this excerpt from our new ebook, How Apparel Brands Are Proactively Protecting Themselves from Rogue Resellers, we cover how 4 apparel and fashion brands are making a difference through their direct-to-consumer projects.

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How Apparel Brands are Using Amazon to Change Their Business Model

In this excerpt from our latest eBook, we cover why apparel brands and manufacturers are increasingly seeking direct routes to market, especially when they want to recover or protect their brand value and image.

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Amazon’s Growing Fashion Business – What Apparel Brands Need to Know

Amazon’s moves to increase its share of the apparel market have received serious attention in the last six months, and rightly so. According to research by Coresight Research, Amazon is the second most-shopped apparel retailer in America, driven by the loyalty and frequent custom of Prime members.

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Top 5 Hottest Business Trends for Apparel Brands in 2018

Staying on trend is essential for apparel brands’ survival – but to do that they’ve got to have their business infrastructure and strategy on point. These are the top 5 trends of 2018 for apparel brands, manufacturers and retailers when it comes to their business priorities.

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Find Out How This Established UK Apparel Brand is Using Multichannel to Outperform the Market

Apparel makers are struggling to stand out from the crowd in a saturated and noisy apparel market, but the latest results from one UK brand have shown that it’s still totally possible to achieve impressive growth after over three decades in business and with sales in 157 countries. Superdry was founded back in 1985 but has embraced the realities of shopping in 2018 with open arms, leading it to post an impressive 25.8% growth in ecommerce revenues in the last year alone.

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Case Study: Nike's Direct-to-Consumer Play

Nike has been investing heavily in in its direct-to-consumer sales – they’re now worth 29.6% of overall revenue or just over $9 billion in 2017, per Nike’s FY17 financials. That percentage has grown from just 16% in 2011. In this article, we'll be looking at what Nike's direct-to-consumer project looks like and what it means for other apparel brands. 

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ThredUp - Thrifting Comes to eCommerce

Despite the fashion industry’s enthusiastic adoption of ecommerce, many customers still prefer the familiarity of a store environment.

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How Customer Reviews are Critical for Fashion Online Retailing

Online fashion retailing is one of the most successful ecommerce sectors. According to IMRG, in 2016 the clothing sector reported 18% YoY growth. This compares to an increase of 10.7% in 2015 and 12.8% in 2014.

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Where next for online apparel retailers?

A recent report revealed that in 2016 Amazon was the preferred apparel retailer for millennials in the US.

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